Sound Research

–Supermarket shoppers move their shopping carts to the beat of music. Shoppers purchased 38 percent more on a daily basis when slower music was played versus fast-tempo music.

–The type of music played should match the situational context of the purchase. In a wine store, shoppers bought more expensive wines when classical music was played than when the music was top-40 selections.


1 comment:

Robin said...

That's interesting, and it makes sense - sound helps create the experience. Do you have more details about the study? I imagine wine stores that typically play classical (vs. top 40) would also have a more upscale marketing position and maybe different types of customers...?