Colour Research

•Coffee Experiment:
–Coffee in a yellow can was perceived as “weak”, coffee in a blue can was perceived as “mild”, coffee in a red can was perceived as “rich”, and coffee in a brown can was perceived as “too strong”.
•Personality:
Green=natural, relaxed
Red=passionate, exciting
White=purity, delicacy
Black=sophistication, mystery
Gold=wealthy, stately
Brown=informal, relaxed

"MarkeTingle"

Sound Research

–Supermarket shoppers move their shopping carts to the beat of music. Shoppers purchased 38 percent more on a daily basis when slower music was played versus fast-tempo music.

–The type of music played should match the situational context of the purchase. In a wine store, shoppers bought more expensive wines when classical music was played than when the music was top-40 selections.


"MarkeTingle"