Comparison of MIS and DSS

DSS=Decision Support System
MIS=Marketing Information System

Problem Type
A DSS is good at handling unstructured problems that cannot be easily programmed.
An MIS is normally used only with more structured problems.

Users
A DSS supports individuals, small groups, and the entire organization. In the short run, users typically have more control over a DSS.
An MIS primarily supports the organization. In the short run, users have less control over an MIS.

Support
A DSS supports all aspects and phases of decision making; it does not replace the decision maker—people still make the decisions.
This is not true of all MIS systems; some make automatic decisions and replace the decision maker.

Emphasis
A DSS emphasizes actual decisions and decision-making styles.
An MIS usually emphasizes information only.

Approach
A DSS is a direct support system that provides interactive reports on computer screens.
An MIS is typically an indirect support system that uses regularly produced reports.

System
The computer equipment that provides decision support is usually online
(directly connected to the computer system) and related to real time (providing immediate results). Computer terminals and display screens are examples; these devices can provide immediate information and answers to questions.
An MIS, using printed reports that may be delivered to managers once a week, may not provide immediate results.

Speed
Because a DSS is flexible and can be implemented by users, it usually takes less time to develop and is better able to respond to user requests.
An MIS’s response time is usually longer.

Output
DSS reports are usually screen oriented, with the ability to generate reports on a printer.
An MIS, however, is typically oriented toward printed reports and documents.

Development
DSS users are usually more directly involved in its development. User involvement usually means better systems that provide superior support. For all systems, user involvement is the most important factor for the development of a successful system.
An MIS is frequently several years old and was often developed for people who are no longer performing the work supported by the MIS.

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What is "Marketing"

Marketing: Finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling.

Resource: smallbiz.nsw.gov.au/smallbusiness/Resources/


A Marketing Mix is the combination of product offerings used to reach a target market for the organization. The marketing mix comprises the Product (what the actual offering comprises), Price (the value exchanged for that offering), Promotion (the means of communicating that offering to the target audience, promotional mix) and distribution (also known as Place, the means of having the product offering available to the target audience). The marketing mix is also known as the four Ps.

Resource: capcomarketing.com/mediakit/Marketing_Glossary/

Comparison of Research Designs

The comparison of Exploratory, Descriptive and Causal Research Designs due to the methods they use.

Exploratory:

• Expert Surveys
• Pilot Surveys
• Case Studies
• Secondary data(qualitative)
• Qualitative Research

Descriptive:

• Secondary data(quantitative)
• Surveys
• Panels
• Observational and other data
  
  

Causal

• Experiments

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