Buzz Marketing and the Success of Nokia

Buzz marketing is an effective way of introducing new products and Nokia applied it successfully with Nokia N series handsets. Last spring, Nokia introduced N series handsets and implemented an original marketing strategy. Due to the buzz marketing strategy of Nokia marketers, the new Nokia N series were sent to 50 gadget bloggers as gifts.

Its outcome was unbelievable, the bloggers made the advertisement of new Nokia products and gave links to Nokia’s official web site and the web site of Nokia got huge traffic that resulted shut down in the web servers for twice. It was more than just visiting, the visitors were also buying the Nokia N series by the reference of their reliable information sources.

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