Private Labelling

Private labelling will continue to grow and in Europe especially, will become international. Discount stores will develop their own private labels at the expense of brand labelled products.

Apart from price driven private labels, the upmarket label will develop. This has already been achieved in the UK with Sainsbury’s wines and Marks & Spencer sandwiches. The private label will continue to compete with brand leaders. The warning is if you have a branded product that is not a market leader then your product could be seriously under threat in the next few years.



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